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  • Read the 12 false assumptions of multinationals.
  • Read "4 billion consumers" CK Prahalad to overcome these misconceptions


Titre Origine d'Icthys

Icthys idea arouse from a double assessment 2,4 billion people live with less than 2$ a day (World Bank 2007). This people are then confronted with problems of first need consumer goods access. They actually represent an untapped potential of consumption, production, innovation, and entrepreneurial activities.</p>

<p>Consumer goods MNCs often lack the will and the expertise to meet this needs. The barriers to reach these « base of the pyramid » consumers in emerging countries are obviously many.
« ICTHYS » ?</p>

<p>« Ichthys » means fish in greek…
«  If you give a man a fish, he will have a single meal. If you teach him how to fish, he will eat all his life  »
Kuan Tzu

“Social entrepreneurs are not only focused at giving a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” Bill Drayton (Ashoka Founder)

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